The Opportunity

As a Copywriter at Flock Safety, you’ll shape how our brand shows up across every touchpoint: from a snappy social post to a three-word OOH headline to a long-form customer story. You’ll turn complex technology and real-world impact into clear, human, channel-native narratives that drive awareness, action, and trust.

You bring a journalist’s curiosity, a marketer’s conversion mindset, and an editor’s precision. You’re fluent across platforms and formats, calm under pressure, and at your best in a fast-moving, collaborative team. If you can thread urgency with care (read: writing responsibly for a brand with real-world implications) this role is for you. This role reports to the Senior Director, Brand & Content and works closely with Product Marketing, Demand Gen, Social, Comms and Design.

What You’ll Do

Write cross-channel copy: social (X, Instagram, LinkedIn, Facebook, etc.), email, lifecycle/ABM, web/landing pages, digital ads, direct campaigns, video scripts/VO, OOH, event collateral, and executive/internal decks.
Translate product and customer proof into compelling narratives, headlines, and CTAs that are succinct, on-brand, and tuned to audience and funnel stage.
Partner with Marketing (PMM, Comms, Social, Demand Gen, Brand, Design, Video) to concept campaigns, craft messaging hierarchies, and build repeatable copy frameworks.
Interview SMEs and customers to develop insights and quotes; ghostwrite bylines, op-eds, and thought leadership.
Write responsibly for a high-stakes category: prioritize accuracy, empathy, and clarity; collaborate with Brand/Legal/Comms on reviews when needed.
Optimize for performance: structure for scannability, SEO/search intent, and experimentation (A/B hooks, subject lines, CTAs, length).
Systematize speed and quality with briefs, style guidance, templates, and checklists; maintain voice/tone governance across teams.
Measure impact with Marketing partners; learn from analytics and iterate quickly.
The Skillset

5+ years professional copywriting (tech experience preferred; agency experience preferred).
While tech copywriting is ideal, we also consider exceptional writers from adjacent disciplines such as Journalism, Public Policy Communications, Scriptwriting, Crisis Communications, and UX Writing. If you translate complex topics with accuracy and empathy and ship high-quality work at speed, you’ll thrive here.
Proven cross-platform range: short/long-form, brand and product, paid/organic, and narrative + conversion copy.
Exceptional fundamentals: voice, structure, rhythm, headlines, and crisp CTAs; mastery of storytelling.
High-velocity production: comfortable shipping multiple assets weekly against evolving priorities without losing quality.
Editorial rigor: research, fact-checking, SME interviews; sensitivity to topics with real-world implications.
Performance fluency: SEO basics, experimentation mindset, and comfort reading dashboards/insights.
Collaboration: adept working inside a multi-faceted marketing org; confident presenting work and receiving feedback.
Tools: Project tools (Asana) and POV on when/how/where to use AI-assist in writing.
Portfolio required showcasing channel breadth, measurable impact, and craft.